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Industry 4.0 in the product development process: benefits, difficulties and its impact in marketing strategies and operations

Iara Franchi Arromba, Philip Stafford Martin, Robert Cooper Ordoñez, et al.
Journal of Business & Industrial Marketing ahead-of-print (ahead-of-print) 522 (2020)
DOI: 10.1108/JBIM-01-2020-0014
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