Table 4
Tea sales on Pinduoduo platform.
| Tea products | Packaging style | Purchase sales (item) |
|---|---|---|
| Green tea | Triangle packaging design | 1000 |
| Green tea | Sealed ziplock bag design | 850 |
| Green tea | Tote bag packaging design | 710 |
| Black tea | Storage box packaging design | 930 |
| Black tea | Solid wood writing calligraphy and painting wooden box design | 820 |
| Black tea | Tin can packaging design | 1100 |
| … | … | … |
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